31 Aug'25
By Yugadya Dubey
The New Rules for Waterproof Eyeliner - Lab-Tested in Mumbai Rain
You’re stepping through Mumbai’s gut-punch monsoon—umbrella turned inside out, rain cascading, and your eyeliner holding its line like a champion. That flawless, smudge-free flick amid chaos? That’s hero beauty. But not all waterproof liners survive that ritual. We recruited THRVE interns to test, and here’s their monsoon report card.
The Test:
Tried by THRVE Interns: Live in Mumbai, used real city rain for testing—no lab shortcuts. Their feedback blends sincerity with street smarts.
Product Roundup
Here's what our Interns have to say about the products tested:
“The Maybelline Drama Gel Painted like pavement through the rain—clean wings after a drizzle!"
“Lakme Eyeconic stayed sharp despite a soaked umbrella; didn’t flake!”
“Maybelline Kajal faded only at the outer wing—eyeliner still intact after a walk home!”
Water and oils struggle to dissolve long-wear eyeliners* because they typically use silicone polymers or waxes that resist moisture. THRVE’s lab-style rain test reflected consumer reality—where heat, sweat, and water meet makeup. Quick-dry formulas and tight-setting pigments (like in Maybelline Gel) resist both external moisture and internal oils.
Admigos methodology delivers clarity at a glance:
Visual breakdown includes colour-coded infographics, satisfaction heat maps, and “recommended for monsoon use” badges—a perfect storm of science and simple storytelling.
[Embedded short film]—quick clips of liners tested against Mumbai rain, synced with score overlays and intern reactions. Watching the eyeliner survive on skin under droplets—irresistible.
Mumbai rain isn’t just a climate—it’s a verdict. Fast isn’t a luxury, but staying luxuriously intact in the chaos is. Thanks to THRVE interns and Admigos analytics, your eyeliner now has a monsoon-grade seal of approval.
Wet season-ready?
Absolutely.
— By Yugadya Dubey
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